Promoting two products in one box

The ad agency for Eli Lily brought us an interesting order that proved to be a big success for them—so much so that they reordered twice. To introduce two versions of a new product, we created a gift for Lily sales reps to hand out to doctors at trade shows. Each half pint takeout box contained two fortune cookies, each with a different product message. In addition, we imprinted each box on both sides, with different images and colors representing the two products. Inside each box, they also included sales literature.

Job specs
• 2 vanilla cookies per 1/2 pint box
• fortunes were also printed on both sides, 2 different messages per box
• box imprinted both sides, 2 different colors on each side, different image on each side